word of the day: colin

I’m not sure whether I noticed it at the time, but you may remember this story. Since supermarkets are having to sell a lot more pollack/pollock these days than the more familiar cod and haddock, and the name is a bit funny, Sainsbury’s hit on the idea of renaming it colin. Three years on, I can’t see any evidence that they’ve kept this up. Pity.

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