Dadge

the a.u.e. files

The Perfect Gift

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In Smiths during the Christmas holiday I was surprised to discover that one of their main book categories is “Tragic Life Stories”. (I was looking – in vain – for the Science section.) What’s going on here? Schadenfreude? Simply relief that there are people even worse off than ourselves?

God forbid that there should be a happy ending anywhere…

February 10, 2009 Posted by dadge | commerce, in the wild, marketing | | No Comments Yet

T-shirt English

A couple of examples of Engrish spotted in a department store in Debrecen, Hungary. The first one says: “carefree” in black and ”You are enough, cool. Handsome anol hundred”

January 10, 2009 Posted by dadge | commerce, in the wild | | No Comments Yet

The Lolita bed

Woolworths’ pulling of its Lolita girls’ bed has attracted plenty of press attention on both sides of the Atlantic. The reporting is a little inaccurate. For example, the item was not just available online; it’s been in their catalogue for some time. The scan is from their Autumn 07 catalogue.

Woolies catalogue page

I have to say that compared with selling padded bras, dancing poles and lewd t-shirts to toddlers, this seems to me like a lot of (mildly amusing) fuss over nothing. How many children know or care what the brand name of their bed is?

February 3, 2008 Posted by dadge | commerce | , | 1 Comment